Three of the team posed in front of a graffiti shutter

NAR Music Group

The infrastructure for New-Age R&B.

A full-stack development hub. Premium audio, targeted distribution and custom production, without the industry bottlenecks.

The divisions

Three functions, one roster.

Data-driven curation. We program the rooms where New-Age R&B actually lives, providing transparent, term-based rotation to targeted audiences.

  • Placement by the week, on lists we program ourselves
  • Rooms programmed by hand, not by a submission filter
  • End of run reporting led by retention, not by reach

A curated catalogue of premium beat leases, sample packs, and elite mix/mastering services tailored strictly for the modern R&B and Rap register.

  • Non exclusive licences in MP3, WAV, and WAV plus stems
  • Sample packs cut from the same sessions as the catalogue
  • Mixing and mastering handled in house by Thirty1

Exclusive 1-on-1 custom beat consultations and sonic development with our in-house producers.

  • A producer building to your reference, key, and vocal
  • Ownership terms agreed before a note is written
  • Six questions to qualify the brief, then a call

The roster

Four people, and no layer between them and the work.

The people choosing the rotation produce for it, shoot it, and build what it is sold through.

  • Sean Hamad

    Producer, Sonic Architect

    Sets what the rotation sounds like, and produces into it.

    Programs the lists himself rather than delegating to a submission filter, which is the reason they sound like anything at all. Takes custom production in blocks, and will tell you when a record does not need him.

  • Thirty1

    Producer, Mix and Master

    Builds records from the drums up, then mixes them.

    The one you want when the reference is a rhythm rather than a mood. Handles mixing and mastering for the house, so a commissioned beat and the finished record come out of the same room.

  • NH

    Media Production, Playlist Curation

    Decides what the records look like, and what goes in the rooms.

    Runs the visual side and shares the programming desk. The reason a placement and a shoot arrive looking like they came from the same house rather than from two vendors who have never spoken.

  • Q

    Platform Engineering, Marketing

    Builds the thing you are reading, and everything behind it.

    The site and everything behind it. None of it is licensed from a template.